Much has been said about the Internet presence of enterprises. When social networks appeared many saw clear: a corporate presence in active social networks with many millions of users can bring return on investment. But is not that what we want to speak: the theme of this post goes further. What happens when we are in social networks but do not pay attention ?.
The time and resources of a company are limited. Therefore it is desirable to know what resources we have and act accordingly when we are talking about social networks and / or Internet. And, if it is very true that we must take them seriously and devote time and effort (and money, if we want to be effective, what are we going to deny) it is also true that if we are on the Internet and networks but We not serve, provoke the opposite effect: our target audience will flee in terror from us.
The reason is simple: give a picture of neglect, carelessness and appalling customer service that we will not be able to overcome. Remember, we only have a chance to cause a good impression.
So unless we can hire a professional (or more, depending on the size of our company), it is best planificarnos and choose very well what networks are going to be and which are not. And now, we will become the big question …
What social networks should I be present?
It’s simple, you must be active, not only present in those where your customer is.
That’s why we recommend a listening activates your customers, follow very carefully the trends in your industry, have a blog (with him also to make sure that customers see you as a professional or an entrepreneur who has knowledge, you’ll also ensure that you have knowledge to feed your social networks) and generate interactions.
Make sure that your networks are an extension of your company on the Internet, as it can be your website or your email.They are a way more contact with both your customers and with those who can become one. If you can not spend time, delegates (especially if you can have professionals, whether independent or part of a business, as an online counseling , for example).