Facebook launched last week “Instant Article”, a new product for publishers to publish their content directly on Facebook instead of them share a link that refers to an article hosted on their website. The social network hopes to improve the user experience on mobile based on a series of features that allow a quick read, interactive and innovative. The New York Times, BuzzFeed, National Geographic, NBC and The Atlantic are part of the media who experience this unique device. Let’s see the resulting changes for users and publishers.
# 1. Instant products for users
Users who have an iPhone (no Android version for now) can instantly read an “Instant Facebook Article” which appears 10 times faster than a standard article of the mobile web. To achieve this result, Facebook has used the same technology used for loading photos and videos on its platform.
In addition, members have the opportunity to try a series of creative and immersive features: instant zoom on high-resolution photos, the inclination for a full exploration, integrated auto-play videos, interactive maps or descriptions Audio author.
Here’s a video demonstration:
Finally, it should be noted that users do not have a device that supports “Instant Article” will continue to receive a link to the mobile web version of the article.
# 2. Instant products for publishers
The editors did not need to create exclusive content for Facebook so that the “Instant items” are also published on their website. The social network automatically converts articles chosen by the publishers “Instant Article” through the language HTML markup and used RSS. Facebook provides them with tools to view an article before publication or insert a multimedia item, for example.
Furthermore, publishers are allowed to serve their own advertising and keep 100% of revenue. Or they can choose to use Facebook Audience Network to monetize unsold, with 30% of revenue for Facebook.
Finally, according to Re / code, Facebook will provide publishers with data on the performance of “Instant Articles” provided by Google Analytics and Omniture Adobe. While ComScore give full credit to publishers for traffic generated by these stories about the Facebook application.
Question: what do you think of “Instant items”?