Have you recently started blogging? Or maybe you blogging for a while now? If the answer is yes, you’ve probably heard the word “Niche”. For some bloggers, this 5-letter word is a head decision in their existence in blogging.
There are two styles of blogging: The Lifestyle blog, and The Niche Blog.
Life style blogger writes about everything. Their audience is there because the readers like the personality of the blogger. Readers really come and go, and monetize opportunities may be more difficult.
The Niche blogger writes on a specific area. He has a hearing because the blogger solves a problem. The readership is stable and readers often turn into customers.
There is nothing wrong with either style blog, both are quite popular. By cons, if your goal is to earn some money with blogging, then you’d better choose a niche blog.
Here are the 5 steps to set your Niche
1 – Discover your passion
“The passion is king! The transformation can only start if you inhale this passion “- MA Tohami
Think for a moment about something that gives you energy. Something that when you put in your body and soul, it ignites a fire and stimulates you in action. It’s the passion.
When you are passionate about something it’s not hard to talk about. Want to share it with everyone around you. It does not comes and goes, it stays with you for the long term.
Here are questions to ask:
- What arouses my interest?
- What I like about it?
- What are my favorite topics of conversation?
- What caught my eye?
Feel the passion for your niche is important. Your passion will show in your writing, in your efforts, and your authenticity will shine through it.
2- Identify your skills
Skills are an accumulation of talents, attributes and knowledge. When they come together, they form your skill set.
While the educational experience plays an important role in identifying your skills, do not forget to consider your life experiences. Some of the best chefs in the world have never had formal training.
Questions to ask:
- In what areas am I right?
- What topics I control?
- In what areas my friends / family they come to me for advice?
When you write about what you know, you already have a basic knowledge with which you can start. You will feel more comfortable with what is familiar to you, that if you need to learn a whole new set of skills.
3 – Identify your audience
Identify what type of people you write is key to define your niche. Without targeted audience, it can be easy to turn.
Imagine the person for whom you write. Ask yourself:
- What fascinates?
- How old is this person?
- What are their needs?
When you have a target audience, you have drives that you understand. You know who you are writing. And your audience will come in knowing what she want from you.
4 – Solve a problem
People often rely on the Internet to solve a problem. This could be something as simple as, “ideas for dinner. “Or more complex as,” How have traffic using Pinterest? ”
Niche blogs are helping to solve problems. Culinary blogs blogs about parenting, they all provide solutions to the problems of life.
By choosing your niche, ask yourself:
- How can I help?
- Is this common problem?
- Do I have the solution?
- Can I potentially earn some money?
By providing useful information to your readers, you will gain credibility in your niche. This, in turn, will lead to social proof, and potentially open the door to the affiliate in your blog.
5 – Set your goals
Setting goals for your blog will help you stay focused and bring more productivity.You must be able to set goals that are achievable. The objectives that will help you go further in your blogging experience.
When you set goals ask yourself:
- What I want to achieve?
- Or will my blog in 3 months, 6 months, 1 year?
Be as specific as you can. It is good to review your goals every month to ensure that you are always working on the task.
Review your goals and see where you have been successful. Note what works for you and why you think it works. Take notes as what does not work for you.
The benefits of blogging niche
The benefits of niche blogging far outweigh the process of finally choosing a niche.Blogging in a field for which you are passionate about will help you stay on track, bringing you a loyal readership and trust that will grow as you go.
Niche blogs provide a good opportunity to monetize your blog. Establish credibility for yourself, that could probably turn your blog into a business.
As a blogger, define your niche might be the most difficult task you can face.However, this is the most important.
Discover your passion, define exactly your skills, identify your audience, solve a problem, establish your goals and reap the benefits.
Have you defined your niche? If so, what process worked for you? Have you noticed any changes after you have defined your niche?
Also published on Medium.