You’ve probably received and opened an advertising message on your mobile and you could see for yourself that the reading rate is usually close without fault.
The question is whether it is sufficiently powerful for you to memorize or relay the information …
The first question to be answered and that will influence the message is the following: What is expected of the recipient? You need to Establish a Business Network Online.
Segment your customer database
Your options are many with the Bulk SMS. The objective can be to bring your customer into the store, visit a website or ordering by mail. Your message will therefore not be the same depending on your expectations, or depending on the target you are aiming.
It is therefore essential to organizer its customer database in order not to send the same message to all your customers. It would lose relevance and beyond often unnecessary to send messages, you may lose contact. If you are unsure about this point, please read our article Why is it essential to segment your customer database?.
The most effective marketing campaigns by SMS take into account the specificity of the customer, like for example Facebook advertising that targets their taste and personality of the users. Thus, a clothing store and children’s furniture will focus rather trendy young mothers who manage their lives with their smartphone.
The message becomes quite simple to write, with the aim of encouraging this young mother coming to visit the website or move directly shop:
- Showing him near the point of selling it (by using geolocation via their smartphone, for example) or an online retail website;
- Inform the promotions offered through a particular sales channel or during a given period;
- Offer him an exclusive or a gift coming retreat into a point of sale on presentation of sent SMS;
- Ask him to participate in a contest.
160 characters that speak volumes
Here now the most characteristic complex to master: to respect the imposed limit of 160 characters for SMS advertising.
At first glance this may seem short, but at first sight only. If the playback rate is around 95% it is not a coincidence. Certainly it is faster to seek an sms email but the figures also show that 95% of these are read from beginning to end. Normal when one receives a message of this size will take us only three seconds of our time.
To go further in SMS advertising
No industry is more prone to use this channel as another. The Transactional SMS Marketing was not reserved for the elite of large companies. Even a small business will take advantage of this commercial approach.
Featuring responsiveness and efficiency foolproof, this trading technique is a significant weapon in direct marketing. Discover all that this media is even bring you through our article The benefits of SMS, personalization, identification through the strong relationship with your customers.