To grow and advance their start-up, the founders should not hesitate to surround and seek advice. For this start-up accelerators are particularly effective. The mere asking application allows the creator to see more clearly the potential of its business and the improvement points.
A tool for growth hacking and progression
The start-up market is very competitive. Also to support the development of their business, the founders deserve to be surrounded by professionals. The start-up growth hacking are an excellent opportunity for industrial means or financial, able to provide the start-up growth and the key to success.
To integrate an growth hacking for start-up founders must initially file an application and answer a number of questions. If the beneficiaries are rare, thereby attempting this approach enables progress.
“Even if it is not selected, a candidate is bound to apply a profit. He can see exactly what are the areas for improvement in its strategy and project. Being faced with a sharp and well-designed questionnaire helps to ask yourself the right questions “ , says Romain Amblard, director of NUMA acceleration, global network of specialized in supporting innovation.
Give an overview to the start-uper
A start-up boss is necessarily raises many questions about the project and how to carry it out. It can however get him to neglect some important points. The fact APPLY to a start-up growth hacking reduces the scope of the issues most relevant, as Romain Amblard states: “. Here in NUMA, our document includes a thirty questions is regularly refined so that they are those that every founder must ask. It scans a lot of subjects. It includes, for example, questions about the market for start-ups on their product … “
Describing his start-up in a few words is also called, a very important exercise and not necessarily easy. The most important then, these are not the answers, but rather the vision that the questionnaire will give the founder.
The start-up growth hacking are becoming more numerous, but the admissions process is often quite similar. Everything from an application. This usually opens the doors of the first stage, that of the questionnaire. At this stage, particular attention must be paid to how to apply.
“For example, NUMA, we do not accept the nomination of one person. The Co-founders must be at least two, including one with a technical background “ says Romain Amblard And to clarify. ” A first selection is made from the questionnaire. Indeed, every month, three assessors, a member of NUMA, an expert of the target market and an experienced contractor, note the responses of applicants and thus retain the best records. “
Following these evaluations, the candidates on the basis of the questionnaire go to a jury of five experts. He shall designate the start-up that will accompany the NUMA.
Many applicants, few are chosen
In a majority of cases APPLY to a start-up growth hacking costs nothing . So it’s really interesting to file a case, even if the elected officials are rare in the end. “Every year we receive about 1 300 cases. We assign ratings based on the responses to the questionnaire, some weighing more heavily in the balance than others, including everything concerning the human, because team spirit in a start-up is critical “ , said the director of the accelerator.
A big half of the candidates then pass the assessments. There remains between 16 and 32 projects selected to go to the jury and in the end, about 2.5% of the candidates will integrate the growth hacking .
For all others, the approach has not been a waste of time, especially as some start-up growth hacking are quick to offer a full debriefing. “All those who wish, and that is the great majority, can have a detailed written return, even if their application was not successful. This allows them to see precisely weaknesses and areas for improvement “ , he continues.
The accelerator is transformed into accompanist
For start-upers which the project is selected by an accelerator, the benefits often prove critical to their growth. The accelerator plays in fact the role of guide and sometimes toinvestorand economic partner of the project. NUMA is a perfect example. “Our support will last four months. This is a very intense period during which the leaders of the startups selected are welcomed to our premises. On site, we have six experts who are there to help them. They give advice on customer research, sales, finance, and on the user experience side “ , says Romain Amblard.
Also, put in relation with mentors are performed. This is to allow start-upers meet experienced entrepreneurs who will give them advice, open their networks … The “accelerated” also have access to a platform of experts (even after four months of service in situ) to address very specific issues. “in the financial aspect, we give them a repayable loan of EUR 25 000 for 18 months. This loan can be converted and turn into the sale of 5% stake in their capital” , he explains.
Choosing the start-up accelerator
The start-up growth hacking are now many on the market and some are more efficient and professional than others. The founder or co-founder of a start-up would be well advised to make careful inquiries before APPLY. “For me, it’s like choosing a large school , says Romain Amblard. Do not hesitate to question former “students” to study the program of the “teachers”. the quality of external resources, linkages with companies or the potential cost, are also among the issues the start-uper must ask “ .
Once the choice is made, the applicant only has to take an approach that will necessarily be beneficial. And if it is not retained in its first application, which is very common, it can represent as many times as he wants and take the opportunity to refine its business strategy month after month.
Also published on Medium.