If the community manager is not fundamentally a blogger at the base, however, it starts to become gradually over the years … why?
A community manager has heard many skills under his belt, including one he uses every day; writing ! Must be provided blogger when you know the work that represents, in addition, to assuming its role and its many missions?
If this is not an obligation to know blogging,
it is nevertheless essential for the CM to know write.
Thus it is widely possible for a community manager to become a blogger, either full time or in parallel to his work in a professional interest.
You should know that there is sometimes a step when it is necessary to do so for its clients as a freelance, or of its structure as an employee.
Community Manager vs Blogger
The community manager
Compared to the community manager blogger on their similar skills, it may raise the CM still has serious advantages.
Let’s make a small stock of the community manager skills against the blogger:
- Editorial quality
- Mastery of animation communities
- Familiarity with WordPress
- Content production: video, visual, audio …
- creative enough
- Knowledge of Photoshop
- Mastering social networks
- Knowledge of Facebook and Twitter platforms ads
- Knowledge Reward mechanical
- Knowledge of SEO: SEO
- Mastery of many tools …
The list can be long as the community manager has multiple skills and knowledge on many axes. Clearly, he knows WordPress mastery and social networks with many tools. He knows how to create visuals, create content and is the relatively good writer in general.
These qualities are amply sufficient to become a blogger and profit as part of its activities. He will make his expertise, add another string to his bow by becoming a blogger and make a significant additional expertise. Pushing his blogging experience further, it can easily monetize his blog if the theme is appropriate.
We will see in detail the benefits further.
Blogger itself has many skills since it is interested in everything that revolves around blogging. Understanding the mechanics of social networks, sharing tools and image editing are skills that necessarily becomes at one time or another.
The engine remains mostly the passion that is central to his motivation.
The skills of the blogger are broad, but generally, this is what he mastery:
- Master WordPress
- Knowledge in HTML / CSS
- Mastery many plugins to increase its visibility
- Knowledge of image editing (via Photoshop)
- Knowledge of mechanical monetization
- Knowledge of Analytics and Google Adwords
- Knowledge of SEO: SEO …
Again we could add many additional skills blogger, but the main ones are there. Without dwelling on the blogger as we know it, see how the community manager by becoming a blogger can draw distinct advantages.
The Community Manager Blogger
Become a blogger being community manager is a real advantage to having the means to be visible and to enjoy his blog as a good ID.
The best resume of community manager includes this dimension if the CM can argue with its future clients or recruiters.
A blog has the advantage of demonstrating his writing skills and keeping a project in totality. The entire promotional work around the blog makes certain the community manager, how to know, how are insured shares etc …
Note : The angle of visibility can work with future clients, without being the blogger as such.
While many community managers are becoming bloggers is also to make it visible among the many who start CM as an independent. The community managers, therefore, need to make visible and provide a strategic work to achieve monopolize the front pages, or rather the first page of the Google search engine.
We can imagine a professional site coupled to a blog that showcases the expertise of the community manager and even a blog to share that will be the result of a passion for example.
Then he will take his skills to boost her blog and eventually monetize.
According to the theme of the blog, it will be much appreciated to be able to win more of his work, several hundred euros to several thousand euros negotiating sponsored articles, partnerships with brands etc…
Monetizing a Blog
Without going into details because the subject will be addressed in a future article, monetizing a blog requires several things. Be aware that a blogger may not monetize his blog in the proper sense, but also its audience.
On this point the community manager for real assets to grow the community and build a real audience. The hearing is the main point observed by influential marketing agencies.
However, some aspects are increasingly seen as the commitment of the blogger with his audience / community. This is being relayed to give interest to brands.
The community manager is, therefore, a real experience to lead his community and engage around its theme. He will normally do grow faster and / or smarter than a blogger.
The vectors such as quiz, meeting with its readers … are axes to be developed. This does not mean that a blogger does not work on these issues because even the blogger himself slipping more and more into the role of CM.
To monetize his blog must be able to meet a few criteria:
- To be passionate
- Having a carrier theme
- Have time
- Go to the end of his project
- Write to the rhythm of 2/3 articles per week in an article a day (if possible)
- Having a large number of unique visitors (depends on the theme)
- Be present on social networks with many subscribers: Facebook, Twitter, Linkedin …
- Having strong knowledge in SEO to position its keywords
- Do not deviate from its editorial line to get good positioning
By bringing all these parameters should not be any reason not to achieve the result. This result is also possible to go get it by signing up for the platforms that connect brands and bloggers. These are influential marketing agencies that manage these relationships.
How to Work with Influencers Bloggers?
It is a wide and interesting topic for brands seeking influencer’s bloggers on diverse and varied themes. To understand the magnitude of the phenomenon, I invite you to read: How to work with influencers bloggers? and Run Blogger Influencer Campaign for your Blog or Brand.
Brands use for some years, to influential bloggers to publicize their campaigns and the promotion of their products. Some agencies manage the relationship between bloggers and brands. They provided marks a substantial portfolio of bloggers, influencers and analysis tools to tracker many parameters.
Bloggers are well paid by these agencies as the actions undertaken; ticket sponsored, promoting content via social networks, video editing, DIY, travel etc …
Some brands internally maintain privileged relations with some (s) bloggers (her) for their online communication Vis social networks or through blogs.
The Community Manager in Search Visibility
This is one of the most important issues for the community manager. This is gain visibility in the workplace when searching for missions, or a vacancy in CDD or CDI.
The blog becomes a vector visibility to attract prospects. It is, in this case, to enter into a process of inbound marketing. His blog will be related to its business and it will create a conversion tunnel to reach future clients.
The community manager can then write white papers, make available content with high added value etc … in exchange for contact information: email, phone … The entry point will be here a CTA (Call-To-Action)
In this case, the blog registers as customers search tool. Professional social networks like Linkedin will also be involved but they are not enough in themselves.
The idea is to establish a real lead generation platform, which departs from the blogger as we could hear it.
It is therefore quite possible for a community manager to become a blogger. You should know to effectively manage his schedule and define specific targets to not go into too time-consuming work.
Monetization may boost interest to amortize its costs and the time invested. However, it is necessary to place the passion at the center not to get lost on the way.
Many bloggers quickly abandon their project for lack of perseverance and / or simply passion.
On the first point discussed for the CM to become blogger proper sense, although in what follows, it’s still blogging but not oriented the same interests.
The second point is most definitely the most important to the community manager, it is to provide visibility to attract future clients in the principle of inbound marketing.
By writing articles on his expertise and skillfully working on its keywords, it will work on its positioning to be seen.
By adding a presentation of work in social networks, he will work his fingerprint to maximize his chances of being recognized for his work.
The community manager must also think about the form of page or article his plans to allow companies to learn to know.
In the latter case, the community manager blogger becomes indirectly in order to expand its customer base without trying to monetize his blog and his audience.
Also published on Medium.