Imagine this – you have a blog on biology.
A student goes to Google and looking for “how to pass the biology exam. “What appears first? A blog article you wrote on 7 Tips To Help you Succeed Your Biology classes.
Result: it’s free traffic.
Imagine that there are thousands of other research for which you rank.
I will share how to optimize your WordPress blog for search engines. The result is that you can get some good old free traffic.
An Introduction to SEO
Before we dive into how to optimize your WordPress blog, it is important for you to understand what SEO.
Let’s take a look.
What is the optimization on search engines (SEO)?
When you create a blog, one of your main goals is to come on this blog (otherwise it would become quite lonely).
There are many strategies to drive traffic to your blog. You can use social networking sites like Facebook and Twitter. Or do other bloggers to send their visitors to your site.
Some bloggers even get exposure in information and other forms of traditional media.
One of the most stable ways to get more exposure is by having search engines (that is to say. Google) that send you traffic.
But to a search engine to do it, the search engine must:
- To know what gate your blog
- Know what your articles deals
- Linking information with what the search visitor
Google is a brilliant machine. They have complex algorithms in place to determine the appropriate information.
But to understand SEO, I want you to imagine something – Imagine you are in a foreign country. Everything is new to you. You are good to find your way.
But there is something different this new place.
There is no panel. You walk around trying to determine where the restaurants but you must rely on other clues. You try to find the toilet in the restaurant, but all you see are random doors.
You open a door and find out that they are toilets, but these are the toilets for both sexes. You lack the essential information that is necessary for you to make crucial decisions.
You finally understand where things are, but it was much harder than it had to be.If there were signs everywhere to guide you to the places you are looking for, it would be easier.
In this analogy, you are Google and the new country is your Blog.
Google is smart (like you) and may include door on what your site (to some degree). But you would not make it happen?
You would not show signs to give Google EXACTLY what he wants?
You would not make it easy for things that Google has a detailed map, or even a GPS to navigate your site?
It is the optimization on search engines .
You optimize your website to give accurate information to Google it needs. It’s easier for him to index your site and serve you to the relevant research.
The ultimate goal of Google
Consider the typical researcher. This person has a question or looking for specific information.
It goes on Google (or another search engine) and type a question and click on the search button. Once he does, he goes on a home page of 10 results (and maybe a few ads).
This is the Engine Results Page Research (SERP).
It traverses and click on the page which seems most appropriate) for what he seeks.
If the page is relevant, he is happy. If he is happy, it can even quickly look at other things that the website / blog has to offer.
If he is unhappy, he returned to Google and quickly look at other sites and even perform other research.
The ultimate goal of Google is simple: give the researcher exactly what they are looking for.
So what should be your goal? Give your readers (and potential readers) exactly what they need.
Can you handle Google?
You expect me to say no, but the correct answer is yes.
In fact, there are entire industries that are focused on manipulating Google .. If you can trick “the machine,” you can get lots of traffic.
I received a lot of emails from individuals and businesses me promising to be number one on Google. Of course, there are fees involved.
My recommendation to you is simple – NEVER try to manipulate Google.
Why not ? because Google is smart enough and they still improve their algorithms.
I have seen many companies suddenly disappear because of such pretty shady practices.
The most important factors for SEO
When it comes to good register on Google, there is a question that can help you position yourself for success. That question is:
Use your audience the best you can?
Remember – Google wants to give the researcher exactly what he wants.
This leads to my number 1 tip for optimizing your blog.
Do not optimize for Google, optimize for your readers. Serve your audience and you will eventually use Google.
To summarize the important factors:
- Create good content. Internet is a place where you can find anything, but the cream always rises to the top. Do not skimp on quality. Create something great.
- Create relevant content. Plus you have content on a specific topic, the more it will establish your blog as a leading authority.
- Give Google what it wants. It’s good to have great content on your blog. It’s even better to do so as to give the information Google needs to make decisions in the rankings.
- Establish your authority. If you regularly points 1 to 3, you turn your blog into position to become an authority. And the more you connect with other people in your Niche , the more we will recommend as “authority” in your niche.
How to Optimize WordPress?
Let’s review some best practices to optimize WordPress:
Change the structure of your permalinks
When you install WordPress, the permalink structure for your articles look like this:
www.nomdedomaine.com /? p = 123
A key principle in SEO is that you should give as much information as possible to Google.
This will help improve decisions on how to rank your site. If your blog post is about “how to make ice ?, P = 123 provides no valuable information.
Instead, it should look like this:
You saw what I did there? I gave Google more information, even in the URL.
To change this, go into your WordPress dashboard, “Settings”, then “Permalinks”.
We will then have the option to change your default permalinks. Make this change.
Choose a good WordPress theme
What’s great with WordPress is that you can choose a wide variety of topics.
However, all subjects are not created equally. Be sure to choose a theme from a seller who has proven.
By doing this, it will help you to ensure that the structure of your blog will be relatively optimized. Also, this will help for the next point.
Pay attention to the speed of your website
That does not bother you when you try to load a website and it takes forever? It’s the same for everyone.
Remember, what Google wants is that the researcher is happy. If your website is slow, your visitors will not be happy.
If your visitors are not happy, Google is not happy and they will adapt accordingly.
Use a site like GTMETRIX to analyze the speed of your site and if it is below, make the recommended changes.
Some of the factors that affect the speed site are:
- Choose a theme that is not “inflated”. The facts Mal subjects take longer to load. By choosing an experienced theme developer, you reduce the risk.
- Reduce the size of the image file. More file size is, the more it takes time to load. This is never good.
- Use a plug-india cache. This multiplies the browser cache that saves your site to load faster when a visitor returns to your site. A good free plugin for this isW3 Total Cache . And the best in French WP Rocket .
Remember – this is more QUICK better.
Use WordPress SEO by Yoast plugin
It is a powerful plugin that allows you to take control over how your content appears on Google.
This also allows you to determine how your content appears on social networks, but that’s beyond the scope of this article. To learn more about this plugin that I use.
Optimize each page and each article
When installing the WordPress SEO plugin by Yoast, this gives you the ability to customize the way your article will appear in the search results.
Directly below the part where you write your draft article, you have the ability to see how your blog post is optimized for a primary keyword.
By adding content to your blog, always ask yourself the following question:
In a perfect world, what someone would seek in this article?
Once you have determined what that keyword, try the following:
- Include the keyword in the title of your article
- Try to include it in the title of a part or as part of the article
- Include the keyword in the URL
- Include the keyword several times in content
- Include the keyword in your meta description
Note please: I’m not saying you add the keyword everywhere an artificial way. It’s actually quite simple. If you are targeting a specific keyword, this naturally appear in your content.
Here are a few more things you can do to help optimize your articles for your readers:
- Use short paragraphs . The attention span down more and more as time passes. Also, many people browse our sites via mobile. Make short paragraphs for easier reading.
- Divide the content in the appropriate sections . If you look at this article, you will see the various sections with various titles. This allows a better reading of the content and see what part covers a wink.
- Include appropriate pictures and name them properly . The images help to give life to your content. Include them in your content and name the files properly. When you add pictures, include the “alt tag” appropriate.
- Put a link to relevant content . Remember our goal: to serve our audience.When someone reads your content, they may have questions. You can help answer questions including other useful information. This could be your own content or content from other sources.
How to follow the SEO?
As you build your blog, if you use the principles I shared above, your site will grow in “authority.”
As your authority grows, Google will start sending you more traffic.
And as Robin S. Sharma spoke again:
“What gets measured gets improved”
You must ensure that you always measure key factors.
When it comes to traffic, there are some good free tools you can use to measure your progress.
Install Google Analytics
Google Analytics provides all kinds of statistics for your blog.
It gives you a detailed breakdown of the devotre from traffic, including research that lead to the traffic to your blog.
When you install Google Analytics, you must accept the terms with your gmail account. It will then give you a code to add to your site.
You can add the code in most theme settings. If your theme does not have this option in the attachments, you can use the plugin “Google Analytics by Yoast”.
Add your blog to the Google Console
The Google Search console (formerly Google Webmaster Tools) is a free service that allows you to control and maintain) your presence in search results from Google.
Once you have added your site to the console Google search, you’ll need:
-Check Your site
-Submit your site map
Fortunately, the WordPress SEO plugin lets you do this easily.
This is where you need to follow the movement of this content. Which of these tips have been most helpful to you? Is there More thing that I forgot? Feel free to share below.