To start this new year, we deliver you some ideas on major digital marketing trends that should animate 2016.
Here are the 4 main trends we have selected for your next web marketing actions:
1st trend: Strengthening customizing your marketing campaigns
Digital tools facilitate data recovery – those famous big data – and therefore the knowledge of the habits and expectations of your customers.
What content they download? When ? At what frequency ? What is their behavior on social networks? Or: who opens your emails?
Through an analysis of all these data you can now find out where your target in the process of buying and what types of information it seeks.
So you offer only relevant content and you maximize your chances to accompany him to the end of the buying process.
Second trend: The authenticity, the key to creating engagement and link
Content is king? Not so simple … It is not enough to publish in mass to attract leads and convert them into customers.
To generate quality leads on the web must offer your target a relevant content and quality. Translation: no need to drown your visitor in superlatives praising your product if it is just beginning his research. Talk to him first of his problem and solutions that exist. Or better: provide him the testimony of one of his peers. It will more easily trust.
The consumer is looking for authenticity. This partly explains the success of social networks which communicate “real people”. To be accepted, a mark must therefore apply these codes and banning advertising discourse one way.
3rd trend: Virtual reality for (almost) all
At a time when customers are increasingly demanding and lived experience, it is a marketing trend to be reckoned with in 2016.
In November, the New York Timeshas distributed to its subscribers to the print edition Weekend headphones Google (googlecardboard) so they discover a series of four reports in virtual reality.
Fourth trend: The connected objects
As usual, Apple has probably given the boost that the market was expecting. While many actors, not least – like Samsung or Sony for example – were already present in the segment of connected objects, the Apple brand has sent a strong signal by throwing in turn his apple watch in 2015. The giant US therefore believes in the potential of connected objects.
Most innovations unveiled these days at CES (Consumer Electronic Show) in Las Vegas – high mass of new technologies – are also devoted to these objects – also called “wearables” – that will invade our daily lives.
Do not wait to look more closely at the potential of this type of objects for digital marketing and especially for local marketing.
And according to you, what are the trends 2016 digital marketing?