The exercise seems simple but it is not. Prioritize priorities for SEO is ultimately what is less easy. On the Web, you will find many articles on these topics, a classic that I want to turn away from the famous “the title, priority”. If I choose to propose ten, it is primarily because we often offers advice to 10, 8 reasons , etc. Finally, a small pretty powerful incentive thing that this time should be in the hilarious “title” of the page where you are.
The advice is not limited to ten you can imagine. They will even vary in the ranking of priorities based on the nature of the project, depending on what you can do too. However, I start at the risk of not having the consent of all is ok? so let’s go :
FIRST, I SUGGEST YOU SET YOUR SEMANTIC FIELD (1)
So yes, the keyword or keywords you want. Be aware that the concept of “key word” bored.Nothing original in this assertion , I prefer to talk as much of SEOs of “motion”. Why ?Because in the end the content of your page’s main goal to answer it. With or without “keyword”. Meet the need of search, nothing else. It is therefore to know your target !
But it is clear that, ultimately, if you create a site around fishing and the main word is not mentioned and that we do not talk no more fish, sea or rivers, hook it may slightly miss the hearing.
Gather several if possible, and remove everything related to the topic. This is a good start so as not to miss anything.
This is especially a good opportunity to highlight categorizing , as we see later by many SEO tools exist to make choices but then this little exercise is always amazing. Thus it is not unusual to hear a professional to speak thus: “hey it’s true, my activity is related to this, to that, too. ”
Yes, seeking business issues, it sometimes helps to rethink its business , its same products. SEO, an ideas agitator? And yes even with this second tip:
MAKE A MIND MAP! (2)
The mind map or mind map can be done with a lot of tools you can find on the net. Framinmap , is for example of open source. Cheap (actually free), functional and very useful.
The mind map is the first step to have in project management , something I’ve done for 10 years to devote myself to the current job. No mystery, SEO starting with the birth of your project Web, we find it.
It is this that evoked a great SEO artist in its construction of the semantic cocoon, I mean of course Laurent Bourrelly . It’s clear, it works!
With the implementation of the various elements, your semantic fields are organized , it touches on what will make the essence of your success or your stampede: the structure of your site.
DRAW A COHERENT TREE, WORKING THE INNER MESH (3)
Here we are, we categorize, silos for purists.The silo is as shown in the picture a set of large grain tanks that store agricultural materials.
The substances (grains) are of different types depending on silos, as are the semantic fields of your website. Consider the silos in order of priority. From the heart of business at least “vital”.
It is therefore create large generalists rather families which are then used to provide content more precise inside.
You can catch the problem in different ways . That is why the mind maping step is essential . Then the following categorization determines a affiliation between pages . But the success of the approach is especially the internal mesh following:
Internal Linking pages in passing with simple URLs is getting the juice between different silos . While it is interesting to bind the pages of the same level together, it is also necessary to allow a link to the next category or sub next category.
The tree is not so complicated to implement the principle and the resulting mesh requires a little (sometimes a lot a lot) of reflection, but the game is worth the candle.
SMALL ADDITIONAL POINT ON THE END OF THE SILO TREE – (3A)
Filiation, you mark it with a breadcrumb. It promotes reading your site by Google Bot, and the move by the user . I add that it is really interesting to cut links on the home page, including in the footer; And for web distribution juice reasons . Small sample tree structure with two silos, I prefer to invert the usual diagram to show all the role played by the depth of the page ; it enhances the overall positioning of the site, index, this page we want to see rising:
We create content pages and Authority links to the lower pages are in the content.
This is not the case here called categorical pages (footer for example). It’s also very interesting to s e realize that the model is not fixed to the development of other pages.
The literature on the subject is important through the french web, check.
WORK THE EDITORIAL QUALITY (4)
So it seems to be obvious, but whatever the structure of your page (I do not mention here again the question of its markup), you have to go on the principle of the inverted funnel.
In itself, the editorial is from the general idea to the more specific details (as in the case of the silo). First, because everyone does not read all (well I hope you yes) and then because it is to highlight the words that matter most to you from the beginning.
Diversify vocabulary. How horrible to see constantly repeated the word primary key in the same form in every line. On the subject, it is not necessarily easy to improvise editor, ask the specialist support needed.(S) he certainly knows these rules in an SEO perspective. Take this opportunity to work as the visual;images, it is reference in Google.
Finally, I like to say that it is more interesting to brag about the consequences of a product rather than the product itself . The technical descriptions do not have much interest. Back to Tip # 1 if necessary. Put the richness and relevance in your content!
THE TITLE, I’M STILL (5)
Well, SEO is still the main criterion for positioning on a page. So we will treat the titles of pages. We can only advise you. With a size of 65 characters maximum, it must take the keyword of the page ok, but also help the user to make an appropriate choice .
An exercise not so simple in fact that is also sometimes re-translated by GG. Hint: Logically,Google is able to determine for itself the title of your trademark request. In practice, it only makes by page , we avoid duplicate everywhere, besides what for? The case is quite similar to the meta descriptions that we must consider and make incentives.
THE SEMANTIC TAGS H1 H2 H3 H4 H5 H6 AND STOPS THERE (6)
If you want to play over-optimization , work a H1 (more it works too but it’s not very “W3C”) and arrange a chap before moving on resuming H2 synonymous, gender, accents or not, etc. and another paragraph.
You should know to release some of these habits but it should be easier to read those caring to. Go simply assume that the H1, you give it more value than h6. In practice, several cases exist, the credit goes to the logical case and respecting the hierarchy of generally discussed above. An excellent article is among if you want to go further.
AFTER THE ON-PAGE, TIPS ON OFF-PAGE (7)
A website, these are internal links, but also inbound and outbound links. If the website content is a separate universe, the e net linking is another . Several solutions are possible, however, I refer you to the very white hat solution link-baiting . If, however, operates a semantic logic of the site , one must also consider working outbound links consistent. This is the case for this and the sites benefit from popularity
It is appropriate to point its site on authority sites; conversely, one wishes repudiate everything that is not our subject.Many web agencies eg keep the old habit of putting a dofollow or nofollow link at bottom of page in their creations . This in itself is a mistake.
What of the myriad links nonsensical to your home? As for the nofollow, you know, it may well be a recommendation to Google, this is a false debate.
THINK SOCIAL NETWORKS! (8)
Yes, social networks are friends. We sometimes forget that a product or page can be shared. I invite you to study concrete cases with the Open Graph tags for example that one can have with the work on the images , their sizes suited to Facebook or Twitter.
We go on more technical matters but the images have meaning in the modern world. Strictly speaking,we must also work different titles , much more fun than that one will “optimize” for Google in fact, because longer and inviting to virality sharing (Facebook for example). It is an approach akin more to the optimization of the site, a little is beyond the scope of SEO but it’s very important to my sense of time-consuming but more significant .
GOOGLE MY BUSINESS, AN ESSENTIAL (9)
A little cream pie you will tell me. Not so sure ! I have just mentioned in the question of local SEO to a directory vague . My Business, it also optimizes, we do not forget the feed back of the rel = Publisher and as many people remain connected to G +, it is highly likely that your friends, your community, more easily finds your page s in the search results.
Fill each element of these pages and especially sure to publish to Google+ … Again, you can work the image and content sharing for better display.
STRUCTURED DATA, TO CONCLUDE (10)
Go further on reading GoogleBot and others.The use of Google search console to see the reality of your pages on the subject. See the help offered by Google . In the article Launch of the year, I have already raised the issue in what appears to be the one of quite important criteria for 2016 .
It should instead turn to the schema.org.Facilitate the work of the crawl with an explanation for the robot either on the reviews , people, products and services, your institutions and businesses, an event or a recipe , etc. Facilitate response to search!
This article is Written with the CEO & founder of SubzeroTech, which is his personal Technology Blog. He loves to write about Blogging, SEO, Make Money Online, Social Media, Windows, Android, iOS.