It is an accessory that Apple seemed to have stored in the closet. The stylus, which is essential in the first generations of mobile and tablet in the early 2000s, is set to make his comeback in a brand product. It should be offered as an option on the iPad Pro, the new professional tablet announced Wednesday night.
But in 2007, Steve Jobs seemed to be pretty clear. Introducing the first iPhone, co-founder and CEO of Apple had made an inventory of the era of smartphones, the better to stand out.All had a physical keyboard, and most were accompanied by a stylus. An almost indispensable accessory since the release of the personal assistant to type accurately on the screen. Apple had also helped with his Newton, in the late 90s
For Steve Jobs, yet he was out of the question to a stylus on the iPhone. “A stylus? Will we use a stylus? No! Who wants a stylus? You take it out, put it away, lose … Yurk, nobody wants a stylus, “he joked during the presentation. It was then, for Apple to promote the merits of the capacitive screen of the iPhone, able to recognize the touch of one or more fingers, unlike resistive screens, which is controlled by applying pressure on the screen.
Retain its popularity rating
Eight years have passed, and Apple convictions have evolved. Samsung already offers four years a stylus on its rating scale, composed of smartphones and tablets. The South Korean has proven the value of such an accessory for drawing or taking notes. It triggered strong reactions by announcing not want to market the Galaxy Note 5 in France, showing interest in stilettos. LG also incorporates, in a modified version of its high-end G4 Stylus.
The renewed interest of Apple to the stylus does not date from yesterday. He filed several patents on the subject. June 4 one of them involving the use of a magnetic mount for iPad accessories has been one day. Among them, a stylus holder. More recently, on July 30, some sites have found information on the stylus itself. Apple files a pencil are able to recreate the feel of a surface physics.The accessory would feel the roughness of each material drawn on the screen.
Why Apple he changed his mind? Just to address the corporate market. Apple is set for a long time in the printing industry, law architect, communication agencies … All these professions are loyal users of Mac computers. But now they need a moving object capable of meeting their specific needs. To keep its rating of love and its dominant position in the professional market, it should provide a solution.
Indeed, if the group holds 14% of the market of smartphones and tablets in the world, this market share rises to 64% in the business market. Samsung eyeing this lucrative market and Apple does not intend to facilitate its work.
This is why it has launched its new iPad Pro. And that’s why he changed his mind and decided to reintroduce the famous pen. This iPad Pro features a large 12.9-inch screen can be used for graphics work, drawing, layout or animation.