Standing up from the crowd and making a mark for yourself is one of the most important thing in modern business world, and yet somehow people tend to forget about this. Luckily, this is the field where you can unleash the full potential of your creativity, and just in case that this side of your personality decided not to cooperate, here are some tips from us, in order to make things better.
A very powerful tool for you to utilize, branding had become very popular for the past few years. Branding your product will protect you from others copying it, and it will make you recognizable. Just remember Coca-Cola, Ford Motors, and other gigantic manufacturers. There are far better products than these, but those companies stood up only by their name, and are very popular and recognizable. This is something you should strive to.
Consider this field of marketing as a playground, while you are the kid there. You can do whatever you like, as long as you enjoy it. Of course, throwing sand into others’ eyes is forbidden, but you get the picture. If you take things this way, you will adopt much relaxing and no-stress approach, and that is where your creativity will thrive. Also, if there is possibility and opportunity, let that inner child of yours out. You will be surprised how much you can benefit.
Promoting your business via radio is considered for being outdated, but hear this. Many radio stations are streaming their program over the Internet, and in case that your company has around the world niche, for example online shopping, imagine how many people will hear about you? Also, these ads should not be too expensive, so they are quite budget friendly. If you decide for this kind of approach, take your time, and choose good voice actors. You must leave strong impact on listeners.
What is trendy now, will be forgotten in a few months. Be sure that you are following main events and that you know some of the “stuff and things” from the Internet, so you could use them to your advantage. For example, take a huge board, and write with huge letters “LIFE”, and go sharing lemons in front of the mall. The trick is, you will write the name of your company on lemons, so that will be a good and clever joke. “When life gives you lemons, we are the solution.” Or use a meme in your advantage. There is vast ocean of those, so you can choose whichever you want.
One of the most common ways to get the buzz about you going, is to give certain gifts to your customers. If your business is going for a while, choose the most faithful ones, and deliver them special, custom made gifts. There is only one reason for doing this. Spot the difference between this:
- “Hey, where have you got that pen?”
- “I got it at…. A…. Can’t remember.”
- “Wow, mate, where did you bought that screwdriver?”
- “A company X gave sent it to me for being loyal customer. A set of six different ones, with my name engraved, made of stainless steel. Isn’t it awesome?”
- “Yeah, pretty neat!”
See? There you got another customer. And when you consider type of the gift, see that your customers can use it daily.
Not missing the opportunity is of utmost importance. For example, if you are jogging every morning, take a few water bottles with logo of your company printed, and a web address. Just that, to kickstart the curiosity of your potential users. Share those bottles to the people who are stretching before running, or have just finished their route. Your benefit is multifold here. You will get small boost to your website, your company will be presented as a caring one, and the fact that you are jogging will give you more approachable tone, so your users will be able to feel you as “one of their own”.
So, to summarize, there is absolutely no mistake, no matter what you do. Yes, you may fail sometime, but keep in mind that sometimes you win, and sometimes you learn. If you go by this motto, success is inevitable.