According to Jean-Philippe Fortin Cantin, marketing director of the company Elite Tools, the best way to know whether his company should launch a transactional website is to open an account on Amazon.
The family business for which Jean-Philippe worked initially specialized in sharpening saws. After opening a sales counter, the owner has expanded his shop and was eventually started selling online. It is at this point that his business has exploded! Currently, e-commerce represents more than half of the Elite Tools sales.
Here are 7 tips inspired by the success story that began on Amazon, learned from our talks with the Marketing Director Jean-Philippe Fortin Cantin.
Open a free account
If your goal is to test the responsiveness of buyers on the web, no need to open a paid account from the start. With a free account, you simply cannot sell more than 20 products, which do not handicap your test. Expect, however, to pay a fee of $ 1.49 per product sold.
If your business is Canadian, open your account on Amazon.ca and not on Amazon.com.
Choose your 10 best sellers
Generally, the products sell well in your store should also sell well on the Web. Start by creating a listing for the ten products that sell best in your physical store.
would check if your products are already cataloged in Amazon
Your products have a barcode? Amazon will give you the opportunity to include when creating your product. The Amazon database is huge and contains information sent by suppliers. With one click, you can for example edit the description of your product as well as his photo, which Amazon has rights.
Integrate the management of your online sales to your daily
The faster you send a product that was ordered, the better your SEO Amazon will improve, hence the need to be alert. At Elite Tools, the person responsible for billing looks daily sales the day before on the Web, creates invoices in Acomba and manually adjusts the inventory in Amazon.
Adjust your products and add 10 new ones
Among the 10 products selected in step 2, you’ll quickly see which one will experience success and which will be ignored by consumers. For example, it could be that your most massive products are not as popular on the Web in stores, while other products will gain in popularity. Remove the products that are selling well, and replace them with the types of products that sell better, until you find your best sellers on the web.
Accept reduce your profit margins
To remain competitive on Amazon, you may need to reduce the usual profit margin of some of your products. But remember that if your product sells particularly well on the Web, you will buy in greater quantities and probably will enjoy a price smaller from your supplier, which will increase your margin profit in stores.
Once you exceed 20 sales per month, Amazon professional account becomes economically more advantageous than the free Amazon account.
Consider other online sales channels
The shop works for which Jean-Philippe Fortin Cantin, Elite Tools, is located in the city of Lévis, which did not prevent her from sale in the US by adding an Amazon.com account to his account Amazon.ca.
But selling Multichannel is not limited to Amazon. For example you can register on other platforms like E-bay.com, Shop.ca or Newegg.ca, a new platform very focused promotions. This is the choice made by Elite Tools in addition to selling its products on its own transactional website.
According to Mr. Fortin Cantin, there is no minimum volume to start selling on the web, and there is virtually no risk to test the potential of its web shop on Amazon. Everything the entrepreneur needs is the will, time and courage, three investments generally relate a lot, both financially and personally.